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Yili Milk Labels

-Elaine world

Cilent: Yili Group

Agency: Zcool

The creation centers on the theme of "happy new world, better opportunities", and interprets the attitude of pursuing natural and beautiful life from the perspective of landscape painting. An illustration of two or three figures in nature is used to express the lightness of body and mind and the atmosphere of clearing the mind. In the picture, the small animal elements such as pasture, milk waterfall and cow are combined to emphasize the theme


I understand "organic" as green, healthy and pollution-free. The unique feature of yili's organic concept is that it puts forward a higher level of interpretation and conveys the organic philosophy to the audience: the so-called deeper organic is not only a noun but also an adjective, a link and a relationship.


May 20, 2018

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